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Make better marketing decisions with clearer numbers
Use our marketing calculators to compare your spend, uncover the hidden cost of DIY marketing, and make clearer decisions about where your time and budget should go.
Marketing spend benchmark
What should I be spending on marketing?
Most businesses guess. Your industry already has a range.
Estimated marketing spend of
a year for your industry at your scale
How this is worked out. Annual revenue multiplied by the low and high ends of a working benchmark range for your industry. These are planning benchmarks, not audited averages, and where no Australian industry-specific figure exists the range is a documented proxy. Every figure and where it comes from is listed in full on the sources page. Sourced 19 August 2026; benchmarks change.
The cost of doing it yourself
What is DIY costing you?
Most businesses have never added it up.
Costing you each month
Your own time and marketing spend, costed
Based on this, Growth is the right fit.
Agency vs In-house
Should I take my marketing in-house?
Current agency spend
Might be worth staying with your agency.
*Disclaimer: The working, every source and the full assumptions are on the sources page. Figures current as at 25 August 2026; superannuation rates and salary benchmarks change. General information, not financial, workplace-relations or tax advice.
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If it's a fit, we'll book a short call, work out what's actually missing, and recommend one package rather than three.