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Marketing spend benchmark

What should I be spending on marketing?

Most businesses guess. Your industry already has a range.

*outputs are estimated on your inputs

$2M/yr

Estimated marketing spend of

$100k – $140k

a year for your industry at your scale

Ollie filming on location, camera on a gimbal, standing on the deck of a concrete pumping truck at a job site

How this is worked out. Annual revenue multiplied by the low and high ends of a working benchmark range for your industry. These are planning benchmarks, not audited averages, and where no Australian industry-specific figure exists the range is a documented proxy. Every figure and where it comes from is listed in full on the sources page. Sourced 19 August 2026; benchmarks change.

Tell us what isn't getting done.

We'll respond within one business day.

If it's a fit, we'll book a short call, work out what's actually missing, and recommend one package rather than three.

We take on a limited number of new clients each month.