Social media management

Monthly, in almost every case. Organic compounds, and one month is not long enough for it to. Project work is possible where there is a defined campaign, but the retainer is what this service is built for.

Retainers start from A$2,500 a month and project work from A$2,500, both excluding GST. What moves the number is the type, scale and delivery timeline of the work.

No. We do organic only. If you are looking for paid ads we will gladly help you source and vet a good ads agency — it is a different discipline, and we would rather refer it than pretend otherwise.

Reporting starts at an annual report and goes up to monthly performance snapshots and quarterly strategy reviews, depending on your package. Posting is weekly at a minimum — anything less defeats the purpose of organic content.

Not always — and the comparison most people run is the wrong one. A salary carries super, recruitment, onboarding, payroll administration, workers’ compensation, equipment and possibly payroll tax on top of the number in the contract. The real question is which model gives you the capability, capacity and control you need at the lowest total risk-adjusted cost. An in-house marketer gives you deep business knowledge, daily accessibility and tighter operational control; the trade is key-person risk, when one hire is expected to cover strategy, content, creative, CRM and analytics at once. An agency makes more sense when expertise needs are broad, workload fluctuates, speed matters, or there is not yet a stable full-time workload for each discipline. In-house becomes more compelling once marketing is a permanent core capability, work is predictable enough to keep people utilised, and you can afford both the core team and the specialist gaps. For many growing Australian businesses, hybrid is the strongest end state: internal ownership of brand, strategy and customer knowledge, with specialist agency capability where depth or surge capacity is hard to maintain internally.